Marketing Prints

In the past lithography and traditional printing methods were used if the artist wanted to market reproductions of original artwork. While effective, these methods had serious drawbacks:

First and foremost, a high output number would compromise the value of any reproduction. Second, the quality of 4 color copies limited the color rendition of such reproductions. Also, the choice of substrates was dismal compared to giclée. The advent of high-end digital printmaking has opened a new world for artists: more paper choices, better color, limited production.

On a pure marketing standpoint, artists who have shows and lectures can now suggest giclees to potential buyers. Collectors in particular want to buy art that is not made in mass quantities. When buying a giclée they are assured to possess something rare and exquisite.

Giclees are well established in the art world; they are bought and sold in world class auctions as well as in galleries. Many museums display giclees.

Listen to your clients: I recently had a call from a portrait artist. She has a business where customers come to her for family portraits she makes on watercolor paper. She had a few inquiries regarding making copies so that more than one household could have the portrait of their loved ones. At the same time they asked for a quality print, possibly on the same paper. We reproduced the original and it was virtually impossible to distinguish it from the giclée. Now the artist was happy to make additional income and the families had as many portraits as they wanted!

No matter what the market is, whether it consists of commissioned art or not, high quality reproductions can generate an additional stream of income given the proper marketing.

How can you increase the value of your artwork?

One proven method is to create posters (It has been done for a long time by artists and photographers) and sell the posters at art shows. This creates a buzz and facilitates the selling of your work in a poster format to be displayed in various locations. A well designed poster is one of the best advertisements!

Second, create art and make high quality giclée reproductions without ever selling your originals. Make for example an artist proof edition of 25, sign it and release it as the only art available.

If you wish to be able to sell your original you can do so and still increase the value of your art. Start with small limited editions. As soon they are sold out the value will increase. Always establish and maintain a personal relationship with every past, current and potential buyer of your art! Buyers connect emotionally with the art as well as the creator. They will be more receptive to collecting more work if they feel a bond.

Use the Internet

Create a website with a portfolio so people can see the art. Add the URL to business cards, posters, postcards etc. Optimize the site for keywords you want to target (i.e. abstract paintings, oil paintings of flowers, portraits on oil etc.)

The artist is encouraged to pre-sell the complete limited edition if a LE is decided. It is a good idea to track the collectors and notify them when the particular edition is sold out. Another advantage of having a website is to create a newsletter notifying people of limited edition publication as well as accomplishments and new art. These practices reinforce the added value of their current (or potential) purchase. Last but not least, ask for a Certificate of Authenticity from the printmaker.

Fixing Personal Branding Errors

When it comes to personal branding, there really is no right or wrong answer. So much of it is subjective. However, that doesn’t mean that you are incapable of making mistakes or of wishing that you could have done something better/differently. If you had the chance to do it over again, of course, you would probably do those things differently. Well, even if you did make mistakes, all hope is not lost. You can still fix what needs to be fixed and move on from there.

Make fixes in a sensible manner
When it comes to fixing the errors that you made in your personal branding, you will want to approach it sensibly and methodically. There are several aspects of your personal brand that you will want to examine and, hopefully, you will be able to identify whatever needs to be corrected.

You want to make sure that your reputation is intact: If you aren’t sure what other people are going to find when they search for you (personally), you should search for yourself. The top items on the search engine should be positive about you. Additionally, those items should have value and they should help to enhance your reputation and boost your credibility. If you see that it is not the case, go back to those items and enhance them until they show you in a more positive light.
Entertainment versus marketing value: It is very important that you understand the balance between good value and the ability to entertain with your personal brand. You don’t want to have more of one than the other. Of course, if you don’t have enough on the entertainment side, other people may not remain interested. On the other hand, if you don’t have enough on the value/marketing side, from a business perspective, people may be entertained/amused but they may walk away feeling that they don’t have much to show for it.
Don’t go overboard: There is definitely value in revisiting the content that is connected to your personal brand so that it reads better. However, overediting is definitely not a good idea in general. The last thing that you want to do is to edit so much that you lose yourself and what you stand for in the process. It is important to show your vulnerable/human side but, at the same time, to demonstrate how valuable you are professionally and how your expertise can help other people.
Marry your personal and professional brands: The truth is that there is a strong connection between your personal and professional brands. They are two parts of you and those parts should have at least a discreet connection for other people to embrace. If you are communicating messages from both brands, they should be synchronized. You really can’t separate the two anyway. The best that you can do is to make sure that they exist in harmony.
Make sure that your social media profiles are current: The profiles are extremely important to your personal brand. They must be kept current. That means that you update your status periodically (at reasonable intervals), change your photo if it isn’t appropriate or is not relatively new, etc. You will want to work on all of your social media profiles. People will definitely notice if you don’t keep them current.
Make sure that your photo is appropriate: First of all, make sure that you have a photo which people can identify with your personal brand. Second, it should be an appropriate photo. That means that it should be a professional headshot. It shouldn’t be you with your cat, your logo instead of your face, you drinking in a bar or at a party, etc. After all, even though you are working on your personal brand, you want people to remember you in the right way because there will definitely be crossover to your professional brand and persona.
Make sure that your bio is what it should be: Your bio should be substantial enough so that other people are able to get a sense of who you are and what you believe in. On the other hand, you don’t want to go on and on to the point where the other person has no patience to keep reading. However, you should definitely highlight your accomplishments because not only are you proud of them but they add value to you and other people will have the understanding that you are someone with whom they should form a relationship and interact.
Always be yourself: Authenticity is an essential part of your personal brand. If you are not authentic, people will know it and they will not want to connect with you. You certainly don’t want that to happen. The reality is that you will not be able to have a successful relationship with everyone but you want your relationships with those people who want to be connected to you to be solid and enduring.

Conclusion
All of the elements listed above are important for your personal brand. Getting your personal brand in the shape that you want it to be will take time and work but it will be well worth it for you. You should keep in mind that your personal brand will take you very far in business. It is really important for you to understand your target audience and to do your best to give them what they want and need. If you give them your best, you will get it back in full.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

Start Your Future NOW!

Ever think “There must be something else, something more and something better”?

The world is changing at a rapid pace. Job security is a thing of the past, and for most of us, having a j o b barely pays the bills. For most people, it doesn’t pay the bills, and certainly doesn’t allow for holidays or luxuries.

School taught us to work hard, get good grades and get a job. What it didn’t teach us was how to create wealth.

It’s the 21st century, the Information Age and if we don’t keep up we will fall behind, big time!

Traditional jobs are disappearing rapidly. Businesses now use half the staff they used to, and in many cases pay on a performance level rather than an hourly rate. And this is just the beginning of what is to come.

So what can you do about it? The answer is simple – Become an Entrepreneur.

There are millions of people globally who have discovered the secret to creating wealth through becoming an Entrepreneur. And it’s easier than you think.

To become an entrepreneur all you need is:-

A willingness to learn
A can do attitude
Determination and discipline
The desire to become a better person

Anyone can learn Entrepreneurial skills. You don’t need a university degree; you don’t even need to have finished school. In fact some of the richest people in the world had very little if any formal education. What they did have was a desire to make something positive happen in their lives.

Do you want more for your life and the lives of your family? Do you want a future that has quality?

I think we all do, but we are so caught up in the speed of ‘daily living’ that we just haven’t given much (if any) thought to the possibilities that are out there. And believe me there are endless possibilities. It doesn’t have to be all doom and gloom. Life is for living.

Once you learn the basic skills to becoming an Entrepreneur, a whole world of opportunities can open up to you.

So what is an Entrepreneur? Basically anyone who owns their own business.

But don’t panic. It does not have to be a huge company, with employees and massive overhead expenses. Nor does it mean buying a franchise. There are literally thousands of business opportunities out there, if you know where to look and how to find them. And the wealth they can create can make the difference between an average life and an abundant lifestyle. Which one would you prefer?

Remember, you are new to this, so step one is to start part time. Learn the skills whilst still working your current job. And if you are serious about increasing your wealth, you have the ability to earn part time, an additional $1000 plus per month. What would extra $$$ per month mean to you and your family?

For most it would mean a BIG DIFFERENCE.

The time to get started is NOW. Don’t wait. People who wait are waiting all their lives. Do you want the next 5 years to be the same as the last 5? If not, then take action now.

And here’s the secret that most people never realise – The time will pass anyway!

Yes that’s it – The Time Will Pass Anyway! So why not do something to make things better. Unless you are happy with your life the way it is now. It’s entirely up to you.

But here’s the key – if you start now, you’ll be so much better off 5 years from now. And your future self will thank you for it.

Trust me. Nothing changes by itself. No one will jump up and do it for you. And if you do nothing, then that’s what you get in return.

I live by the motto – The only way to predict the future is to create it.

So start your future now. It will be fun. It will be exciting and it will be very rewarding.

Helpful Tips For Calendar Printing

As the end of the year approaches, we get more inquiries about how to print a calendar. Calendars are a popular marketing tool, so many businesses will print a calendar for the holiday season, for a few good reasons.

Branded calendars make an excellent marketing tool and often a business will print these and hand out to clients as end-of-the-year thank you gifts, and it works because;

Everybody uses calendars
The sooner someone gets something for free, the sooner they will use it.
Make a great tool for brand awareness as it keeps your brand in front of your client all the time.

While you might think to go the DIY route, having your product manufactured by the professionals will result in a high-quality end result that will do your business proud and actually work out cheaper per piece. Keep these pointers in mind:

1.) The design should uniform and in-line with your brand

You want the calendar to serve as more than just a tool to track dates but also to be something that will show off your business and brand in the best light possible.

Choose typography, images, colour and layout that communicates and connects in a visual way with your business. For instance, if your business is a top echelon interior designer, you are not going to choose gaudy colours and cartoon images and fat childlike typography. You would choose muted, elegant colours, clean and elegant fonts and high-resolution images that showcase some of your work.

2.) A template design might do the trick

Finding a template online that is exactly what you are looking for, or at least, goes a good long way towards your envisioned design, is super easy. Using a template also eliminates printing challenges such as incorrect alignment and bleed and trim lines. Even if you give the final design work to a professional, playing around with a few templates will get your creative uses going.

3.) Images – size matters

Because of their size, this is especially important for poster calendars but also follows for other calendar formats as well. Low-quality images will often appear blurry or pixelated when printed. Professional printing services are capable of creating photo-quality prints, but you might not be able to make the most of it when you use low-quality images. When possible try to use only high-quality, uncompressed image file formats or vector images as recommended by your printing service.

Often calendars, such as wall mounted calendars, will require large images and it is crucial to use high-resolution images to avoid ending up with images that are pixelated, blurry and simply looks ‘yuck’. Using good quality uncompressed images file formats or vector images will do the trick. Whether your calendars are large or small tented calendars, the image quality will convey the subliminal message that your business is a quality business as well.

Also, keep in mind that most monitors use an RGB colour model while most printers use CMYK. This is automatically accounted for when you print. However, if your monitor isn’t calibrated properly, the colours you see on your screen might not match what finally comes out on print. Another reason to let the professionals do what they do best.

4.) What will the use be?

Consider where in the sales funnel the potential recipients are. Are they in the middle of the funnel and you are only trying to catch attention? Don’t waste money on expensive high gloss wall calendars but rather consider card calendars of even magnetic options.

In contrast, poster calendars and wall calendars would be practical for more targeted distribution at the bottom of the funnel. At this point, you’re fairly certain your customer is closer to a sale, or has already gone through with a purchase and may be close to buying again.

On the other hand, if you know your customers are at the exit-end of the buying funnel, they have purchased before and you want to keep their loyalty, then top-of-mind-awareness is key. Consider high gloss, superior quality calendars of large proportions that client would not mind hanging in their office because of the visual appeal.

The Future of Data Science

If you have a question in mind regarding the future of data science then you are definitely concerned with whether the techniques and tools such as Python, Hadoop or SAS will become outdated or whether investing in a data science course will be beneficial for your career in the long-run. But there is no need for worry. Businesses have only recently begun to realize the worth of their data and have just begun to make significant investment in these areas. So data science careers will be around for quite some time.

HISTORY OF DATA SCIENCE

The history of data as well as statistics is proof of the fact that the transformation of data into useful insights is something which has been happening for a long, long time.

The high-tech data-driven world has forced companies to develop cheaper and more reliable sources of data storage so as to store lots and lots of business data. The extraction of useful insights from this mass of data requires the skills and knowledge base of statistician and programmers. This combination of statistic skills and programming skills can be seen only in the DATA SCIENTIST. The job of data scientists is not only extracting useful insights but extends to designing new tools and techniques for processing and storage of data.

A SECURE AND LUCRATIVE CAREER AS A DATA SCIENTIST

The individuals with right mix of skills necessary for jobs as data scientists will have a challenging career. The job and salary prospects of DATA SCIENTISTS make it an even more worthwhile educational investment for new entrants and professionals in the near term. Data scientists will have a wonderful career in the future as well. The field of data science (machine learning in particular) is not going to disappear but rather outshine other fields. So the future of data science looks promising.

The market for data is regarded as highly competitive. Standing out from the crowd and having an edge over the competition are the two important traits to keep in mind when pursuing your career in the field of data science.

HOW CAN THIS BE ACHIEVED?

A lot has been discussed about the use and benefits of data. But now the question arises regarding how to accomplish training in this field. Professionals can advance their skills and knowledge base by taking classes in data as it is always said that upgrading one’s skillset (by way of training, education or any other mode) is the key to a successful career and a bright future. It is always beneficial to be in sync with the latest technology and trends.

THE FUTURE OF DATA SCIENCE IS DEFINITELY GOING TO BE BRIGHTER THAN EVER

But remember, getting into this field is not easy. You will need to have an in-depth and thorough knowledge of all the techniques and methodologies utilized in the field of data science.